How to build a better vocabulary

Saying more with less means the words you choose have to work harder, which means you have to find the best words for the communication job. And when it comes to finding the right word, you have lots of options—at least those of you in my primarily English-speaking audience. According to Paul Payack of the … Read more

Why you should add a dash of humor

Humor is one of the best ways to engage your audience. Good speakers and writers find ways to inject wit, personality and humor into their speeches and writing, yet most business people shy away from humor. As an on-again, off-again member of this group myself, I can say with confidence that it’s due to one … Read more

The case of text vs graphics

Content is increasingly visual and graphical, which is becoming a dilemma for writers and lovers of the written word. You create copy, often quite sparkling copy if you do say so yourself, with clever turns of word, elegant phrasing and judicious editing—only to be told, “It’s too long. Nobody reads anyway.” Sometimes it seems that … Read more