Big communication in small packages

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Content that connects and engages

Content marketing is an effective way to reach target markets—so effective that everyone is doing it and breaking through is more challenging than ever.

If you feel overwhelmed by the demands or discouraged by your results, remember FastBlurb. We'll make sure you have a point and get to it, helping you develop the right message for the right audience at the right time.

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What is a blurb?

A small, dense amount of descriptive text that communicates what needs to be understood.

FastBlurb approach to business content and communication

Start with a spark

Give your audience a reason to give you their attention. Start with a spark—like a brief story, anecdote or data point—to draw them in.

Stay on point

Resist the siren call of data dumps, tangents, and TMI (too much information), which result in distraction, confusion, and alienation.

End with intent

All good content must come to an end, yet many writers and speakers simply peter out. Give your audience a clear conclusion or call to action.

"Good communication is as stimulating as black coffee and just as hard to sleep after."

Anne Morrow Lindbergh

Content marketing and communication services

Writing

Article editing and ghostwriting, descriptions, talking points, internal communications and other content developed with your input for style, voice and objectives.

Presenting

Speech writing and editing, outlines to structure content for meaning and flow, slide decks that aren't your father's bullet charts and practice  evaluation / feedback. Also available to deliver a polished presentation on your behalf.

Planning

If your writing is set, we will save you time and enhance your efforts with topic ideas, editorial calendars and data analytics from Google, marketing automation systems and social media to refine and re-purpose content.

Banish content that's blah or wha!?

  • Lack of clarity, meaning and purpose for a given audience.
  • Poor structure and word choice that obscures your message and value proposition.
  • Not enough emotional appeal to add meaning and back up the data and logic.

Create content that resonates

  • Play to audience needs, perceptions, and aspirations—why should they care?
  • Inject more personality, humor, and authenticity into your content.
  • Satisfy the quest for meaningful answers and information.

"Cate's writing and editing skills are among the best. She can quickly assess and understand any business idea, finding competitors and crafting messages that resonate with decision-makers and target audience needs and desires. Her writing is a pleasure to read."

Henri Ganancia
Entrepreneur and CEO of ModulApps

Cate North

Writing samples

Contact me to request writing samples:

  • Articles for blogs, social networks and other media
  • Speeches and slide decks
  • Reports and case studies

No more random acts of content

Content creation is vital to business-to-business branding, digital marketing and lead generation. FastBlurb services for writing, presenting and planning are focused on breaking through with clarity, brevity and style. And because we work with a select number of clients, you'll get personalized attention.